PORTFOLIOS
PROJECT NAME: NUTRIMILK 10TH YEAR ANNIVERSARY
EXPERIENTIAL MARKETING CAMPAIGN
OVERVIEW: MME Africa won the national experiential marketing bid of the CWAY
Group to provide engaging activation for one of its products, Nutrimilk across
the six geopolitical zones of the country. It was the first national activation
for the brand and the company relies on our feedback to further improve on the
product. Across the different geopolitical zones in the country, we conducted a
hitch free experiential marketing which increased the popularity of the brand
among the consumers.
SPECIFICS: Our company provided tailored experiential marketing campaign for
the brand in real life and digital experience. The entire campaign was streamed
live on Nutrimilk Facebook page and was watched by over 20,000 people who were
not part of the activations in the comfort of their homes and offices.
SERVICES PROVIDED
Experiential Marketing
Market Insights
Consumer Engagements & Insights
Branding of all activation materials including the buses
Secured Activation spaces and permits
INDUSTRY: FMCG
PROJECT NAME: ONE Africa ‘Do Agric’ Project
OVERVIEW: The ONE Africa ‘Do Agric’
project was initiated by international advocacy orgnaisation, ‘ONE Campaign’ to
encourage African leaders to make good on their promises to improve their
investments in agriculture and provide employments for the youths.
SPECIFICS: MME Africa provided media strategy, research and
public relations for the campaign.
SERVICES PROVIDED
Agricultural
Research
Media Strategy
Public Relations
INDUSTRY: Agriculture, Government
WEBSITE: www.one.org
PROJECT NAME: African And Caribbean Business Expo,
AACBE (2012 and 2013)
OVERVIEW: MME Africa was engaged
to provide brand communications for the African And Caribbean Business Expo for
two consecutive years, 2012 and 2013.
SPECIFICS: The event was designed for businesses seeking to
expand and win new contracts in Africa and around the world. The vision is to
open people’s eyes to the opportunities in Africa and Carribean. With the
appropriate use of public relations tactics, MME Africa engaged the Nigerian
government and the business community with great emphasis about the investment
opportunities and other benefits that abound if the two continents could
collaborate on several businesses and initiatives using Courteville Solutions
PLC as a case study. In 2015, Courteville announced its acquisition of the
motor damage assessment and valuation arm of Priority Group International Ltd,
Priority Loss Adjusters (PLA) Jamaica, in a deal that will result in up to
J$300 million investment over the next 3-5 years.
SERVICES PROVIDED
Public Relations
Media Strategy
Media Relations
WEBSITE: www.courtevillegroup.com
PROJECT NAME: The re-launch of Nigezie and the official
launch of Orisun
OVERVIEW: MME Africa was engaged
by Virtual Media Networks (VMN) to handle the re-launch of its premium 24 hours
music and lifestyle channel, Nigezie and to also provide brand communications
for the launch of another 24 hours movie channel, Orisun.
SPECIFICS: Our company provided
the two premium channels with tailored media strategies, public relations,
brand communications and digital interactions.
SERVICES PROVIED
Brand Communications
Media strategy
Public Relations
Digital Interactions
INDUSTRY: Media, Entertainment
PROJECT NAME: SOFORTE MUSIC LAUNCH
OVERVIEW: MME Africa was engaged
to provide brand communications for the launch of Soforte, Nigeria’s first
automated music distribution company in 2011. We developed sustained media
strategies that changed the conversation of music distribution in Nigeria.
Soforte became the latest bride for all Nigeria artistes, and A-list artistes
like Femi Kuti, D’Banj, 9ice, Sammie Okposo and many others eventually worked
with the company for the distribution of their albums.
SPECIFICS: MME Africa provided brand communications and
promotional strategy which led to the overall acceptance of the brand in the entertainment
industry.
SERVICES PROVIDED
Brand Communications
Promotional/Media Strategy
Public Relations
INDUSTRY: ENTERTAINMENT
PROJECT NAME: ONE Africa Campaign Against Ebola
OVERVIEW: The Ebola epidemic was a
threat to the existence of the entire world especially the West African country
with the rate at which people were losing their lives. The disease defied all
forms of cure and killed thousands of people in a matter of days.
SPECIFICS: MME Africa was engaged to provide communications
strategies to educate the people on the best ways to prevent the disease and
how to care for those already infected.
SERVICED PROVIDED
Media Strategy/Media Relations
Public/Community Relations
INDUSTRY: Health
WEBSITE:www.one.org
PROJECT NAME: Nigeria Wine & Spirit Festival
(NWSF)
OVERVIEW: The first Nigeria Wine
& Spirit Festival (NWSF) held at the Lagoon Restaurant, Lagos on June 22nd
and 23rd, 2010. Being the first of its kind in Nigeria, MME Africa developed
and launched media strategies for the promotion of the event to attract the
wine connoisseurs and the general public.
SPECIFICS: MME Africa provided brand value for the event
with sensational public relations tactics that created conversations among the
wine connoisseurs and other stakeholders. The resultant effect of the good
publicity helped in the success of the event.
SERVICES WE PROVIDED
Brand Communications
Media Strategy
Media Buying/Advertisement
Public Relations
Below the line advertisement
PROJECT NAME: Nigerian Entertainment Industry Health
Insurance Scheme
OVERVIEW: MME Africa provided
brand communications and promotional strategy for the Nigerian Entertainment
Industry Health Insurance Scheme (NEIHIS), a private customized health
insurance scheme for the entertainment industry in Nigeria
SPECIFICS: MME Africa provided brand communications, visual
identity, logo creation and the entire promotional strategy for the Nigerian
Entertainment Industry Health Insurance Scheme (NEIHIS).
SERVICES PROVIDED
Project Naming
Logo Creation
Visual Identity
Brand Communications
Promotional Strategy
Media Buying/Advertisement
INDUSTRY: Health, Entertainment
WEBSITE: www.neihis.org
COMPANY NAME- COURTEVILLE BUSINESS SOLUTIONS (Annual General Meetings/Facts
Behind the Figures.)
OVERVIEW: Courteville Business
Solutions (CBS) PLC is one of the listed companies on Nigeria’s Stock Exchange.
SPECIFICS: MME Africa always make good use of media
relations to share the success story of the company at the end of every
business year to various shareholders and other prospective investors. MME
Africa projects the company in a very good light that generates lots of
goodwill and increases shareholders confidence.
SERVICES PROVIDED
Media Strategy
Media Relations
Public Relations
INDUSTRY: Business
Website: www.courtevillegroup.com
PROJECT NAME: Poverty is Sexist
OVERVIEW: ONE Campaign introduced
‘Poverty is Sexist’ campaign to encourage African leaders to empower women as
part of the 2015 African Union Year of Women Empowerment.
SPECIFICS: MME Africa was engaged to launch and propagate
the campaign by providing communications targeted at the Government and
decision makers in highly placed organisations.
SERVICES PROVIDED
Brand Communications
Media Strategy
Government Relations
Government Lobbying
INDUSTRY: NGO, ADVOCACY
COMPANY NAME: IMAN One and Trybe Records
OVERVIEW: MME Africa managed media
campaign, damage control and management of the biggest merger so far in the
entertainment industry in Nigeria, IMAN One and Trybe Records merger. Trybe
Records founded by Nigerian rapper, eLDee was at that time one of Nigeria’s biggest
record labels while IMAN One was the biggest investor in the entertainment
industry. IMAN One eventually acquired Trybe Records.
SPECIFICS: Our company developed and deployed the best communications strategy for
the merger and the eventual acquisition.
SERVICES PROVIDED
Brand Communications
Media Strategy
Crisis Management
Public Relations
INDUSTRY: Entertaiment