CONNECTING BRANDS TO THE PEOPLE
The goal of any marketing, PR or social media campaign is to expand the reach, promote the brand and continue to lead the buyer personas down the path of purchase. PR and social media can’t evolve without an integrated growth strategy.
MME Africa (Media and Marketing Experts Africa) is a full blown integrated public relations and marketing communications agency.
Nutrimilk 10th Year Anniversary Experiential Marketing Campaign took place in all the geopolitical zones of the country, connecting consumers in a personal and purposeful way to the brand. From Akure to Ife, Kano to Oshogbo, Ota, Uyo, Onitsha, Aba, Apongbon to Ikorodu, Mushin to Trade Fair in Lagos, and other centers, it was a carnival like experience. it was an opportunity to re-engage consumers and attract new ones.
Our agency has helped create great conversations for both local and international brands. We make use of all forms of media and communications to build, maintain and manage the reputation of our clients. We not only monitor the publicity, we also conduct research to find out the concerns and expectations of the stakeholders. Strategic media relations would remain important for brands to reach across multiple marketing channels.
MME Africa emerged as the most preferred agency after a very tough selection process to lead the brand activation campaign for the official launch of Nutri-Yo, a new premium Yoghurt drink introduced to the Nigerian market in 2018. On behalf of the company, our agency engaged the consumers in various zones and markets in a well-planned and strategic experiential marketing campaign which created significant goodwill, sales and followership for the brand.
MARKET RESEARCH/ INTELLIGENCE
Our market research is a mix between qualitative and quantitative efforts, (SWOT Analysis). We will carry out a research time after time to constantly help ascertain the strengths and weaknesses of your brand. Through identification and sponsorship of right programmes and initiatives, we can also effectively engage the target audience.
A larger percentage of some of our target audience want information on click as you go basis, hence the heavy patronage on the internet. The fact that the internet is readily available on mobile phones has made it easily accessible. Most often before traditional media gets hold of information, it is already online. Selected Online channels will reach a mix of decision influencers and business owners
MEDIA PLANNING AND BUYING
As an agency with a market research advantage, we offer an insightful planning and buying of multi-media and multi market advertising campaigns, promotions development and creative production assistance. In advertising management, our agency negotiates price and placement to the advantage of clients. We also take into consideration the product, target audience and campaign goals.
Mr. Moses Wang, Marketing Manager (Beverages), CWAY Group
"On behalf of the Group, we want to express our appreciation to you for giving us 100% satisfactory job on Nutrimilk 10th Year Anniversary campaign across the country. You certainly delivered on your words."
Mr. Nde Ndifonka, Former Creative Manager for Africa, ONE Campaign
"We only had presence in South Africa when we launched in Africa. But today, Nigeria is like our biggest hub in Africa and these couldn't have been possible without you guys. Thanks for the good works"
Mr. Wole Adeniyi, CEO, ACI
"Our sincere appreciation goes to MME Africa for the public relations and media sponsorship we received for Rhumbles during the Lagos at 50 celebrations"
To constantly help clients achieve a sustainable presence and dominance in their line of businesses through a well-coordinated strategy based on our experience and technical know-how.